CHAMP
LAUNCHES PINK-ON-THE-LINKS™
PROGRAM TO SUPPORT BREAST CANCER RESEARCH
 
PGA And LPGA Players To Wear Pink Spikes On
Mother’s Day Weekend
Marlborough,
MA–April 30, 2007— CHAMP Spikes, the number
one brand on tour, today introduced its inaugural Mother’s
Day Pink-On-The-Links™
program designed to raise funds and awareness for breast
cancer research. Coinciding with both PGA and LPGA Tour
events to be played on Mother’s Day, CHAMP will make
a donation in the player’s behalf to the Breast Cancer
Research Foundation (BCRF). Total funds contributed to the
BCRF will be based on the number of total participants wearing
the commemorative pink spikes at both The Players Championship
at TPC Sawgrass (Ponte Vedra Beach, Florida) and the Michelob
ULTRA Open at Kingsmill (Williamsburg, VA).
Several leading footwear manufacturers and CHAMP partners
who have already committed to participate in the Mother’s
Day Pink-On-The-Links spike
campaign including Nike, ECCO, and Hi-Tec. These companies
represent many of the world’s finest golfers and as
the most trusted spike on all tours, CHAMP anticipates a
vast majority of players that wear their spikes on a weekly
basis will participate, helping make this grassroots awareness
effort a success.
“Our hope is that all of the players will wear them,”
said Harris MacNeill, President of CHAMP. “We wanted
to create a program that would be highly visible so that
the players could make a statement, yet not take their attention
away from their game. This was a perfect opportunity for
us to honor mothers everywhere and directly fund research
to find a cure for a disease that affects so many women.
We hope to expand this program in the years to come and
make this an annual event until a cure for breast cancer
is found.”
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